We track activities using three methods. Walking, cycling and motor vehicle usage come from sensors on mobile phones. You can also connect other services to Greengame (via APIs) - for example, a smart thermostat like Nest to collect energy saving Green Points, or your Twitter account to collect advocacy Green Points. And finally, we use natural language processing and machine learning to pick up activities from the email inbox - things like online grocery receipts, airline travel confirmations, receipts from shared vehicle services, transactions from upcycling apps & sites and much more.
Privacy and security are imperative on Greengame, and our approach revolves around three elements - how data is collected, how it is stored and kept safe, and how it is used.
Collection: Data is always collected with user consent, and we encrypt the transmission of that information back to our servers using secure socket layer technology (SSL).
Storage and Safety: We anonymize user names and store encrypted email addresses and activity data separately from each other, so as to never provide a full picture in the case of a breach.
Usage: We use data collected to calculate Green Points and to display your activity timeline. We never sell your data to third parties - our business model does not include monetising users and their data. And we delete all data captured that’s not used for the user’s timeline, Green Points or Greengame Rank, after one week.
We’re currently capable of tracking activities across the energy consumption, food, transportation, responsible consumption and advocacy categories.FOOD
Activities: Meat consumption, Grocery Delivery, Seasonal Produce.
Sources: Online Grocery receipts (Waitrose, Ocado, Tesco, Sainsbury’s, Riverford, Delicatezza, Milk&More), Food Delivery (JustEat, Deliveroo), Ingredient Delivery (Hello Fresh, Amazon Fresh, Blue Apron, Instacart)TRANSPORTATION
Activities: Walking, Cycling, Public Transportation, Shared Vehicles, Motor Vehicle usage, Air Travel
Sources: smartphone sensors (walking, cycling, motor vehicle usage), Public Transportation (Oyster Top Up, Trainline), Shared Vehicles (Uber, Hailo, Zipcar, Spinlister, Lyft), Air Travel (email confirmations)ENERGY
Activities: thermostat usage
Sources: Nest, Hive (British Gas)RESPONSIBLE CONSUMPTION
Activities: eco-friendly product purchase, sustainable fashion purchase, online recycling/upcycling
Sources: eco-friendly product (Amazon, UK Supermarkets), sustainable fashion (Amazon (300+ brands), Patagonia, Zady, PeopleTree), online recycling (Freecycle, Yerdle, Vinted)ADVOCACY
Activities: #Greengame likes and retweets, users joining challenges
Sources: Twitter, Greengame
Please do! You can forward any suggestions and email receipts/confirmations from sources (supermarkets, eco-friendly products and brands, shared assets, electric/water/gas utilities, etc) you think should be tracked to firstname.lastname@example.org.
Green Points for each activity are calculated based on criteria which takes into account relative environmental impact, frequency of occurrence and impact on game dynamic. We expect to refine our model constantly as we learn more from Greengame users.
All data is tracked automatically, with no manual entry by users. This is important for both data integrity and user experience reasons. With data integrity, organizations have the confidence to offer more compelling rewards through their challenges, which in turn helps Greengame appeal to people who aren’t already interested in living sustainably. User experience wise, our user and competitive research revealed that manual data entry or pledging creates a cumbersome experience that quickly leads users to disengage.
Your Greengame Rank goes up as you score more points. Achieving a higher rank will unlock new features like the ability to create challenges, and eventually give access to special challenges, perks or events from cities, brands and other organizations. Your Greengame Rank also gives you bragging rights 🙂
Greengame challenges are competitions created by individual or institutional users. There are two types of challenges on Greengame: Contests and Duels.
In a contest, users compete for a reward based on their position on a leaderboard and may also include rewards earned by reaching an individual points target. For example, a “Sustainable Citizen” challenge from a City Council may include a council tax break for the top 3 people on the leaderboard, and also a public transportation credit to anyone who achieves a specified amount of Green Points.
Duels are competitions between two entities, where individual users back the entity of their choice. For example, duels can be between two cities, two universities, two departments within a company, etc. Each dueling team can set individual user rewards for their backers as they would in a contest.
From the middle section of the app (the challenges section), tap on “Browse Challenges”. Then click on each challenge, tap on”join“ to participate, the trash can to dismiss and the next icon to discover more challenges. You can also discover challenges created or joined by the people and organisations you follow from the updates section on the activity timeline screen.
Absolutely. The challenge creator can customize the title, description, branding, rewards structure and mix of activities that count towards that challenge. This can be done from the Create Challenge section of the app.
Individual users can create Contests once they reach a Greengame Rank of 5. Institutional users (which are validated by Greengame) such as city councils, companies, brands, universities, charities, non-profits, etc can create Contests and Duels.
Greengame is free to all individual users, City Councils that meet certain requirements, Universities, Charities and not-for-profit organizations. Greengame is also free for businesses and organizations with less than 50 employees. Businesses and organizations with more than 50 employees pay a monthly or yearly subscription fee.
Our initial release is focused on the UK, which is where we have optimized data sources. We aim to expand rapidly and are already working on optimizing for the North American region.