Tracking Activities and Scoring Points

HOW WE COLLECT DATA AND WHAT WE DO WITH IT

Greengame can automatically track people’s activities that impact the environment in a number of ways:

Smartphone sensors are used to track walking, cycling and motor vehicle usage.

Natural Language Processing is used to capture email receipts from grocery and food orders, transportation journeys, shared vehicle usage, air travel, water and energy bills, upcycling transactions, eco-friendly product purchases and more – so make sure these go to the email address you used to sign in to Greengame.

And our API is designed to allow users to securely connect additional sources to Greengame, things like smart thermostats, sensors, social media and other accounts.

Privacy and security are imperative on Greengame. Data is always collected with user consent, and we encrypt the transmission of that information back to our servers using secure socket layer technology (SSL). We anonymize user names and store encrypted email addresses and activity data separately from each other, so as to never provide a full picture in the case of a breach. We only use data collected to calculate Green Points and to display your activity timelines. We never sell user data to third parties, our business model does not include monetising users and their data. And we delete all data captured that’s not used for the user’s timeline, Green Points or Greengame Rank, after one week.

WHAT EARNS GREEN POINTS

Our algorithm calculates points for any given activity based on its relative environmental impact, behaviour change difficulty, and effect on game dynamic. The following explains what activities earn green or negative points, and from which sources.

Have a suggestion for something we should be tracking? We’d love to hear from you, please email data@greenga.me.

Walking and Cycling

Green Points for walking and cycling are awarded once every 24 hours. Walking and cycling data is provided in real time by the accelerometer sensor found in most smartphones. This requires always on permissions to the Greengame app (it won’t drain battery life).

Shared Vehicles

Current Sources: Zipcar, Uber, Hailo
Green Points are calculated automatically once the email receipt arrives in your inbox.
Future Sources: Blablacar

Public Transportation

Current Sources: Trainline, Oyster Top-Up
Green Points are calculated automatically once the email receipt arrives in your inbox.

Air Travel (experimental)

Negative points are calculated automatically once an air travel confirmation arrives in your inbox.

No Motor Vehicle Use Bonus

Bonus Green Points are earned when you go 24 hours without using a motor vehicle. This is determined by data coming from the accelerometer sensor in your smartphone.

Food

Current Sources: Online Grocery Orders from Tesco, Sainsburys, Waitrose, Ocado, Riverford, Milk&More, Delicatezza, Hello Fresh, Amazon Fresh

Current Activities: Purchase of Meat, Seasonal Produce, Single Use Plastic Bottles and choosing delivery over placing a vehicle on the road.

Green Points and negative points are calculated automatically once the email receipt arrives in your inbox.

Future Sources: Deliveroo, JustEat, Olio, Gartenzwerg, ImperfectlyGoodTo Good to Go

Future Activities: Purchase of Organic, Fairtrade, wonky-veg, near-expiry-date products, locally produced, food sharing, home grown food, and a bonus for vegan grocery orders.

Single Use Plastics

Sources: Online Grocery Orders from Tesco, Sainsburys, Waitrose, Ocado, Riverford, Milk&More, Delicatezza, Hello Fresh, Amazon Fresh

We are currently tracking purchases of single use plastic bottles. Green Points are earned for orders not containing single use plastic bottles, negative points are earned for purchase of such items. The objective is to reduce the overall purchase of single use plastic bottles, or when inevitable, encourage purchase of larger size bottles over smaller ones. We plan on expanding this to include other single use plastic products (cutlery, dishes, cups, straws and more).

Home Energy

Smart Thermostats: Nest, Hive

From Nest and Hive’s monthly email, we reward Green Points for your performance versus other households. If you connect your Nest directly to Greengame, you will also earn daily points for setting your thermostat to an eco-friendly temperature.

Upcycling (experimental)

Current Sources: Yerdle, Vinted

Green Points are calculated automatically once an email receipt for listing or claiming an item arrives in your inbox.

Future Sources: Olio, Freecycle

Sustainable Fashion (experimental)

Test Sources: Patagonia, Zady, Peopletree, Vinted

Future: We are developing a database of sustainable fashion brands and lines so we can track purchase of ethical and eco-friendly garments via email receipts. Currently at an experimental stage as we test the concept with a few brands.

Advocacy

Current Sources: Twitter

Green Points are earned for every like and retweet of a post containing #Greengame. This can be used to earn points for activities not tracked by Greengame. For example, a clean the beach or park outing, your home grown veg patch, a glass bottle recycling run, car-pooling with colleagues and more.

Eco-Friendly Product Purchase

Future: we are developing a database of products with eco-friendly labels. Once implemented, purchases of these will be tracked via email receipts from Amazon and Grocery Orders.